DKNY Design

Today i started designing outfits for a DKNY rebranding project i am currently taking. I have based the concept for my trend on geometry and time laps videos and images. See My DKNY Journal to see the processes i have started undertaking, some of the artists that have inspired my ideas and to see my work and collection progress.

Update on John Partridge Interning

I thought i would give you an update with what i have been doing this last month at John Partridge...

We are finally getting round to putting stock in the 'Design Emporium' at Kilver Court, everyone seems really excited as the range will be stocked along side Hunter wellys! (a personal favourite)

I have also been working on the visual merchandising of the factory shop layout. The managers, Nigel and Kim have given myself and another intern, Megan, the free run (within reason) to put our ideas down and plan the new shop layout. New brands have been coming into John Partridge such as Ashwood Leather, Zatchel and Welligogs so the idea is to have different sections of the shop for the different brands is key.

The above images are some of the designs for the new layout.

Recently I have also helped to put together a questionnaire for the Shooters Ball this Friday at Alrewas Hayes. There will be 250 guests attending who will be entering the competition to design their fantasy jacket using the questionnaire created. Part of my role within this was to select the tweed materials which would be used for the jackets.

John Partridge have also just signed a contract with a well known shop which will be socking John Partridge knitwear and bags. I have been given the opportunity to design the company a new back pack which I am extremely excited about!

When i can say more, i will!

The Kenzo Leopard

I was just looking through Kenzo's website at their SS13 Collections and Kenzine blog when i realised an hour and a half had passed... It could have been down to the bright colours and flashing images or the fact i spent a good long time debating whether my over draft could stretch a little further to fund a new item of jewellery. Either way... I was hooked.

Animal print is a key element of the Kenzo Spring Sumer 2013 look, in particular, Leopard print. Above is a video of Clouded Leopards i had to share.

Design Boom

I have recently stumbled across the website www.designboom.com. The website is a really good source of inspiration for materials, trends, colours and shape.

I currently have another blog for a uni project to rebrand design a collection for DKNY. This website has defiantly helped me to know what direction i am taking and has defined my research to tailor my concept and trend.

Harvey Nichols SS13 Fashion Show

Recently i went to the Harvey Nichols SS13 Fashion Show held in The Mail Box, Birmingham.

The show was set in an old post sorting room, where the space today looked more like an large open plan industrial wear house.

The show consisted of 6 key looks for this coming Spring Summer and included designers such as Dolce & Gabbana, Gucci, Roberto Cavalli and Christian Louboutin. 

Above are my favourite looks from the show.

A day at Kilver Court

Situated in a converted mill in Somerset lies Kilver Court. It's unconventional transformation from run down mill to fresh faced designer shopping heaven has merged into it's landscape seamlessly. Home to a growing collection of designer brands the managing director of John Partridge saw an opportunity for the brand to be introduced to Kilver Court. 

Working at John Partridge allowed me the opportunity to work with the process of putting this idea into practice. I developed and created the business presentation which would be used to demonstrate John Partridge's potential.

I was invited to Kilver Court to assist Nigel Calladine with the presentation. Our meeting was with Freddie Saul, the son of Rodger Saul, the founder of both Kilver Court and Mulberry. He loved what the brand stood for and instantly offered a space in the 'Design Emporium' with the potential for a full store to be opened in the near future.

This opportunity was one I will always value, I feel very privileged to be asked to assist this process. 

John Partridge has a new intern

I have recently started an internship for a company called John Partridge, which I am really excited about. John Partridge is a British country clothing company which was founded in 1969 and has recently been bought and is being rebuilt into the leading brand it once was.


I do not have a specific job role at John Partridge but have already been given many opportunities with this brand. I have written articles for press releases, put together business presentations, assisted with the stock and produce and am currently working on the factory shop visual merchandising.

I think this whole experience is going to be valuable and I am excited to see what opportunities will arise and where they will take me.

Visual Merchandising at John Lewis

So... i have just completed a month long work placement at John Lewis. It has definitely been a long 4 weeks, especially as i have had to keep my part time waitressing job at the same time, but the experience has been great and i would do it al over again, ten times over.

I worked with the Visual Merchandising team and they have taught me so much. The team were all great  and i will definitely keep in contact with them.